Their debut album Emmerdale (1994) gave them a solid base in their home country and enjoyed some success abroad, especially in Japan.
It was not until their second album Life (1995) that an international reputation was secured. The band are best known outside of Sweden for their hit singles "Erase/Rewind" and "My Favourite Game" from the album Gran Turismo (1998) and "Lovefool" from the album First Band on the Moon (1996). Its inclusion in the soundtrack of William Shakespeare's Romeo + Juliet by director Baz Luhrmann secured their popularity.
"Erase/Rewind" is written by Peter Svensson and Nina Persson for The Cardigans' 1998 album Gran Turismo. The song is the album's second track, and was released as its second single. It was also featured in The Thirteenth Floor during the ending credits. The music video, which features science-fiction references to Star Wars and 2001: A Space Odyssey, was directed by Swedish director Adam Berg.
The song deals with a person who has changed its opinion about something what was being said to somebody else. The reason for this withdrawal from something which was "fine before" is that the person didn't want to grow, yet found out that a wrong direction was chosen. Therefore, the person has erased from what was being said and rewinded back to its initial point. The song also has a melody which is similar to "Stairway to Heaven" by Led Zeppelin in the verses.
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